About Us

Luminno’s: The Art of Detail, The Essence of True Luxury

Founded in 2016 by visionary creator Luis Felipe Firmino, Luminno’s was born from a profound desire: to design pieces that don’t just dress the body, but tell a story. Proudly recognized and protected by the Brazilian government’s INPI, the brand emerged as a powerful manifesto against the ephemerality of fast fashion and the impersonality of mass production. For Luis Felipe, authentic fashion does not belong on industrial assembly lines. It belongs to time, patience, and human artistry.

Nurtured among the majestic mountains of Poços de Caldas, Minas Gerais—a region in Brazil celebrated for its natural beauty and rich artisanal heritage—Luminno’s infuses the soul of Brazilian craftsmanship into the pinnacle of global luxury. Every embroidered garment and handcrafted handbag is treated as a unique masterpiece, where every single stitch, thread, and gemstone matters.

Our philosophy is uncompromising: brands must be unique. Every creation is meticulously designed to speak directly to the soul and elegance of the client who wears it. This is pure luxury. Pure detail. True exclusivity.

Today, Luminno’s expands beyond the borders of Brazil, arriving in premium destinations across the globe and connecting our heritage with the world's most discerning tastemakers. As Luis Felipe always says: “Wear our style, and leave your mark.”